What's News in Pleasant Prairie, Wisconsin

2007 News Archive

08/21/2007 | New Shoppes at Prairie Ridge to Begin Development Soon

A new commercial development in Pleasant Prairie is planned at the southeast corner of Highway 50 and 104th Avenue. The 400+ acre site, named the Shoppes at Prairie Ridge, will be home to new Target and JCPenney stores. Also planned for the site, are a PetSmart, Dick’s Sporting Goods, a nationally recognized electronics retailer and other smaller retailers.

Village Administrator Mike Pollocoff commented on the new shopping area, “The Target and JCPenney site is a great thing for the Village. It will have a positive economic impact on Village tax revenues, which support the local community. Having a new retail area located inside the Village, gives residents and surrounding homeowners nearby access to services and goods, saving them travel time and money.”

“Yet another benefit of the Shoppes of Prairie Ridge will be improvements made to Highway 50, adjacent to the new shopping center that will be made at no cost to the Village. The Village will gain the benefits of the improvements to the roadway without having to shoulder the costs,” added Pollocoff. VK Development, the developer of the site who will also benefit from the improvements, will cover the Village portion of costs associated with the improvements.

In a list provided by VK Development, other community benefits highlighted were: increased spending within the Village; a spur of additional commercial development, offering residents more options and an increased employment base; high quality and aesthetically pleasing architecture; increased property values, increased tourism and increased sales tax revenues for the County and State.

Access to the Shoppes at Prairie Ridge will be available directly from Highway 50 at 99th Avenue, from an entrance on 104th Avenue and from four additional entrances located along 76th and 77th Streets. Construction at the site is expected to begin this fall, and the Shoppes are expected to open during the fall of 2008. (For a larger version of the photo at right, see the PDF below.)

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