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2007 News Archive

07/18/2007 | Main Street Market to be Built in Pleasant Prairie

As part of a Neighborhood Plan proposed by the Simon Group, a Wisconsin based developer, a Main Street Market will be built on property located near the northeast corner of Highway 165 and Green Bay Road. Approximately 150,000 square feet of retail space will be developed on about 22 acres of land.

At the request of various neighbors, residents and Village Board members, the Simon Group developed a plan to offer residents a convenient retail area south of Highway 50. The Market was designed as a destination point where someone can stop once for multiple purposes without having to travel in to more congested areas to the north. The developer also designed the property to ease the transition from the industrial areas on the west to the residential areas on the east of the site.

Plans for the market include space for a grocery store, pharmacy, bank, coffee shop, restaurants, day spa and a gas and convenience style store. Currently, no specific retailers have been identified for the market place, but the developer indicated that these discussions have already begun to take place. The traditional style architecture will incorporate use of natural colors and natural products like brick and stone. And retail spaces will be accessible through dual entrances.

As part of the preliminary work for the market, certain off-site improvements must be made. These include, a four-way intersection at Main Street and Jelly Belly Lane, across Green Bay Road; improvements to Old Green Bay Road to bring it up to present day specifications; and preparation for future improvements on Highway 165.

Future improvements on Highway 165 include the construction of roundabouts to help slow the traffic on 165 and make the traffic flow more efficiently. Future roundabouts will allow 165 to remain a two-lane highway as opposed to a four-lane highway with a median. In addition, the construction of a Main Street from Green Bay Road through to the center of the Village will provide another traffic route, further easing future traffic in the area.

The preliminary work for the market is expected to begin this winter (2007) in order for on-site construction to begin in spring of 2008. The developer expects that the market may be useable for shopping in the fall of 2008. Steps yet to be completed include: the presentation and approval of the Preliminary and Final Plat, finalization of engineering plans, architectural details and completion of parking calculations.

In Pleasant Prairie the development planning process incorporates a Village-wide comprehensive land use plan for the entire community and then examines infrastructure connections and specific land uses in the community through more detailed neighborhood plans. It is intended to yield a better quality product that incorporates a well-rounded plan for the community in the short and longer terms. More information about the Main Street Market is available online at the Simon Group website, www.simongroup.net.

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